Hey! It's Olle here.
Quick update on where Hugo is — and what we're doubling down on.
Today Hugo can do a lot — create content, analyze what's working, find the right creators to partner with, and surface what your audience actually cares about right now. All in one marketing workspace.
What actually separates Hugo from every other AI marketing tool — and from ChatGPT, Claude, Gemini, or anything you've tried: Hugo sees culture as it's happening.
ChatGPT can tell you what trends existed a year ago. Claude can summarize what sobriety culture looks like in general. Neither of them knows what happened on Social Media this week, which creators are rising in your specific niche, or what cultural current is about to matter for your brand.
Hugo does. Every day. Continuously.
Here's how it works in practice:
The first time you use Hugo, he learns your brand and your audience. Then he watches culture 24/7 — specifically through the lens of your brand. Every conversation, every creator, every cultural shift that matters to you. The more you use Hugo, the deeper his understanding gets. Over time, Hugo knows the culture around your brand better than anyone on your team ever could.
This is what Hugo is the best in the world at, today. Hugo's already finding creators for brands that no follower-count tool would ever surface. Hugo's already catching cultural shifts weeks before brand teams notice them. Hugo's already telling brands what's actually culturally relevant for them this week — not last quarter.
So we're doubling down. Hugo already watches Instagram and TikTok. Soon — every social platform, plus newsletters, music, movies, blogs, podcasts. Everywhere culture lives. The lead gets bigger every week.
If you want to hire Hugo for your brand, book a 30-min demo and I'll walk you through how Hugo makes a big difference: cal.com/hugo.love/30min
All the best, Olle