Hey its Olle here.
For the past months we have worked extremely hard to build a new infrastructure that can map out culture and audiences in real-time. Think of it as a search engine that can understand anything human and culture related.
Many have previously tried to model culture but all failed due to the vast amounts of scattered data you have to find and understand - doing it well was simply not possible before recent efficient and cheap ai models came out.
In our work we realized that our infrastructure was among other things remarkably good at finding influencers to parter with. One of the big problems that teams face when partnering with influencers is that high-following counts is not enough - often it is even bad to partner with big influencers because of high costs and low impact. Instead you want to find small-mid creators who can target a specific community and feel relatable: you want to find culturally relevant creators - exactly what we have enabled.
The goal was never to find creator, but as far as we know we have become by far the best in the world at finding culturally relevant creators to partner with.
If you want to find perfect creators to partner with for your brand or agency, book a demo with me: https://cal.com/hugo.love/30min
All the best, Olle.