Hey, it's Olle here, founder of Hugo.
Quick update: we've made a real shift in what Hugo does.
When we started, Hugo was an AI marketing tool. Useful, but we kept hearing the same thing from brands: the hardest part of marketing isn't creating content. It's understanding what your audience actually cares about, what they talk about, and which creators genuinely fit your brand.
So we rebuilt Hugo around that.
Hugo is now your cultural researcher. We map your relevant culture and audience in real time. What they care about, what they're saying, what's shifting, and which creators fit your brand. Continuously, brand-specific, ready when you need it.
Hugo can still help with content (briefs, images, videos, feedback on your existing work), but the cultural understanding now sits at the center.
The result: you save hours on manual research, and you make sharper marketing, advertising, and communication decisions. With evidence behind every call.
We've also rebuilt the interface to feel more professional and tailored to research. We're onboarding new brands this month.
Want to understand any audience, and find perfect creators? Book a demo with me here: https://cal.com/hugo.love/30min
All the best, Olle