Hey! Olle here, founder of Parasition, the company behind Hugo.
The past few months we have been building Hugo with one mission in mind: make marketing simple. We have worked closely with a small group of users and iterated fast together.
Two things have become very clear:
The interface needs to move away from the typical AI look and feel. It has to become much simpler, warmer and more friendly. Think Canva level simplicity and clarity.
Hugo should be built for doing marketing start to finish. A TikTok post, a paid ads campaign, a Christmas campaign, a product launch. You should be able to start any activity and go all the way to distribution. Hugo should take care of most of the work, learn from it, and help you improve.
So this is what we are building now. A simpler and easier interface focused on helping you go from an idea to actual marketing activities being created and posted.
Hugo will still understand your products, your brand, trends, culture and what is trending online. It will still match your products and brand to opportunities. The difference is that everything will be packaged in a clearer and more helpful way.
You will be able to say: “I want to do a Christmas campaign” and Hugo will take you through research, strategy, creation and distribution. First we focus on organic content. Paid media will be added right after.
Hugo will send out different agents depending on what you want to do. Think of it as having a marketing team behind the scenes where different people start working when needed. Sometimes the best result will come from you filming the content with guidance from Hugo. Other times Hugo will create the content for you, for example static paid ads or simple assets.
We are also adding a Calendar. If you start a 24 day Christmas campaign with daily posts and paid experiments, the Calendar will show exactly what happens each day. What you need to do, what Hugo will do, and how the campaign moves forward - for each day.
I also want to invite you to a 15 min 1-on-1 call with me to discuss how you work with your marketing today, your biggest struggles, and your biggest opportunities. Book a call by picking a time here: https://calendly.com/olle-parasition/talk-about-hugo
More updates soon. Thank you for being early.
All the best, Olle.