Hey — it’s Olle, founder of Hugo.
Today, we’re pushing the boundaries of marketing with the launch of Hugo’s new Culture Agent 🕵️
I’ll keep this short:
AI agents are great at reasoning, but they lack real-time understanding of what culture actually looks like right now.
Think:
what people in New York who care about cosmetics are talking about today
which memes are spreading right now
what feels native vs cringe inside a specific community
which creators in Barcelona are shaping the aesthetic around your category
That’s the gap we set out to solve. And we have.
We’ve built a live map of culture that updates in real time and gets smarter as you use it.
Starting today, you’ll find a new Culture mode in the prompt bar on the home page.
Inside it, Hugo can help you explore the people, aesthetics, creators, narratives, and emerging moments that matter to your brand.
And the best part: this compounds over time.
Across sessions, you and Hugo build a deeper understanding of the culture surrounding your audience, so every recommendation becomes more relevant, more native, and more effective.
It might not be perfect on day one — but the more context Hugo gains around your brand, the sharper his cultural instincts become.
One more thing: Hugo can now also find creators and influencers for your brand.
Click here to see the launch video going over the Culture agent.
If you want Hugo working alongside your team, go to https://hugo.love/, drop in your website, and he’ll get to work immediately ♥️
All the best,
Olle