Hey, Olle here, founder of Hugo.
Over the past few weeks, we’ve been gradually onboarding brands, and the feedback has been incredibly strong.
Hugo is already helping teams understand culture, trends, improve every video they post, and create stronger content briefs.
But we kept hearing the same thing:
“The briefs are great, but we still need to create the content ourselves.”
Today, that changes.
Hugo can now create the final video or content.
You can start with something as simple as:
“I want a video showcasing our sneakers, aligned with American pop culture.”
Hugo asks the right follow-up questions, researches your brand, culture, trends, and past performance, then turns that into both a strong brief and the final content itself.
The magic is simple:
Edit the brief = edit the final content.
If you’d rather film it yourself, Hugo can instead turn it into a polished final brief ready for your team to shoot.
This is the natural next step in our mission to make marketing simple and help anyone turn an idea into content that gets seen.
We’re excited to see what you and Hugo create together.
Start using Hugo immediately:
https://hugo.love/
Book an onboarding session with me:
https://cal.com/hugo.love/30min
I also made a short video showing how I used Hugo to create a brand- and culture-aligned video for McDonald’s.
Check it out here.
All the best, Olle ♥️